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AWSM!

A bold new community for asthma
Brand Identity, Campaign, Digital
Designed at imre


AWSM! is a community for young adults with asthma. The community serves as a rallying cry and resource to empower young adults to take back control of their life with asthma.




The visual components of the identity are built on energetic colors and typography, evoking the free spirit nature the community promotes.
Paired with witty and humorous phrases, Hobeaux and Antique Olive and are used together to create an expressive and quirky typographic palette.




About
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.

Currently, I’m working as a Senior Designer at Ashton Design. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.

I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!

Download my resume
Contact

hi.mponton@gmail.com
Send me an email

Experience
Ashton Design
Senior Designer 2020–Present
Designer 2016–2017
Design Intern 2015–2016

imre
Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015

Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude
Capabilities

Brand Identity
Art Direction
Web / Digital Design
Environments
Print & Publications

Elsewhere
LinkedIn
WNW
Instagram
Dribbble

Colophon
This website was designed using Cargo. It uses the typeface Founders Grotesk Light by Klim.


@michaelponton 
hi.mponton@gmail.com