Flagstaff Base Camp
Identity for an elevated run crew
Brand Identity 
Designed at imre

Flagstaff Base Camp is a professional run team supported by Under Armour. Flagstaff, due to its elevation of 7,000 feet above sea level, gives professional runners a perfect atmosphere to train. The team sought an identity that highlights their environment and set them apart from the standard track and field appearance.

Credits
Michael Ponton, Design
Mackenzie Kaufman, Photography
The logo integrates the wordmark into the icon to represent the mountainous terrain of Flagstaff. A pattern of the icon and angled type are used to compose a graphic system for the identity.

About
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.

Currently, I’m working as a Senior Designer at imre. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.

I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!
Contact

hi.mponton@gmail.com
Send me an email

Experience
imre, Senior Designer
imre, Designer
Ashton Design, Designer
Ashton Design, Intern
imre, Intern
Baltimore Magazine, Intern
Tenable, Intern

Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude

@michaelponton 
hi.mponton@gmail.com