Flagstaff Base Camp
Identity for an elevated run crewBrand Identity
Designed at imre
Designed at imre

Flagstaff Base Camp is a professional run team supported by Under Armour. Flagstaff, due to its elevation of 7,000 feet above sea level, gives professional runners a perfect atmosphere to train. The team sought an identity that highlights their environment and set them apart from the standard track and field appearance.
Credits
Michael Ponton, Design
Mackenzie Kaufman, Photography
Michael Ponton, Design
Mackenzie Kaufman, Photography






The logo integrates the wordmark into the icon to represent the mountainous terrain of Flagstaff. A pattern of the icon and angled type are used to compose a graphic system for the identity.







About
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.
Currently, I’m working as a Senior Designer at Prophet. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.
I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!
Download my resume
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.
Currently, I’m working as a Senior Designer at Prophet. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.
I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!
Download my resume
Contact
hi.mponton@gmail.com
Send me an email
Experience
Prophet
Senior Designer 2021–Present
Ashton Design
Senior Designer 2020–2021
Designer 2016–2017
Design Intern 2015–2016
imre
Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015
Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude
hi.mponton@gmail.com
Send me an email
Experience
Prophet
Senior Designer 2021–Present
Ashton Design
Senior Designer 2020–2021
Designer 2016–2017
Design Intern 2015–2016
imre
Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015
Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude