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Ghosted By Desire

Campaign for sexual health
Campaign, Animation, Digital 
Designed at imre



Ghosted by desire is a digital campaign that aims to educate about HSDD — a lesser-known disorder that affects women, causing the loss of sexual desire. The video is uniquely styled with kinetic type, energetic colors, and light-hearted clips that accent the dialogue. The Ghosted campaign intends to bring the topic to light and destigmatizes the disorder.

The full video is available upon request.
Credits
Michael Ponton, Design Lead / Art Direction
Shadi Jahelka, Design
Christina Pandolfi, Copywriting
Robert Marbury, Creative Direction
ATB Productions, Directing / Videography / Production / Casting

About
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.

Currently, I’m working as a Senior Designer at imre. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.

I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!

Download my resume
Contact

hi.mponton@gmail.com
Send me an email

Experience
imre, Senior Designer
imre, Designer
Ashton Design, Designer
Ashton Design, Intern
imre, Intern
Baltimore Magazine, Intern
Tenable, Intern

Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude
Capabilities

Brand Identity
Art Direction
Web / Digital Design
Environments
Print & Publications

Elsewhere
LinkedIn
WNW
Instagram
Dribbble

Colophon
This website was designed using Cargo. It uses the typeface Founders Grotesk Light by Klim.


@michaelponton 
hi.mponton@gmail.com