Ghosted By Desire
Campaign for sexual healthCampaign, Animation, Digital
Designed at imre
Designed at imre

Ghosted by desire is a digital campaign that aims to educate about HSDD — a lesser-known disorder that affects women, causing the loss of sexual desire. The video is uniquely styled with kinetic type, energetic colors, and light-hearted clips that accent the dialogue. The Ghosted campaign intends to bring the topic to light and destigmatizes the disorder.
The full video is available upon request.
The full video is available upon request.
Credits
Michael Ponton, Design Lead / Art Direction
Shadi Jahelka, Design
Christina Pandolfi, Copywriting
Robert Marbury, Creative Direction
ATB Productions, Directing / Videography / Production
Michael Ponton, Design Lead / Art Direction
Shadi Jahelka, Design
Christina Pandolfi, Copywriting
Robert Marbury, Creative Direction
ATB Productions, Directing / Videography / Production
About
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.
Currently, I’m working as a Senior Designer at Prophet. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.
I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!
Download my resume
I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.
Currently, I’m working as a Senior Designer at Prophet. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.
I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!
Download my resume
Contact
hi.mponton@gmail.com
Send me an email
Experience
Prophet
Senior Designer 2021–Present
Ashton Design
Senior Designer 2020–2021
Designer 2016–2017
Design Intern 2015–2016
imre
Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015
Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude
hi.mponton@gmail.com
Send me an email
Experience
Prophet
Senior Designer 2021–Present
Ashton Design
Senior Designer 2020–2021
Designer 2016–2017
Design Intern 2015–2016
imre
Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015
Education
Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude