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Moody Graham

Identity for a landscape architect partnership
Brand Identity, Print
Designed at Ashton Design

Moody Graham is a Washington DC-based design firm focused on landscape architecture, garden design, and ecological planning. The firm was formed by the partnership of its two principals, Ryan Moody and Jay Graham. The new identity was incorporated for the launch of the studio.
Michael Ponton, Design
Jenny Hoffman, Creative Direction

To represent the partnership of the two architects, a monogram was created using the firm's initials. After exploring many variations, the result feels architectural yet organic — perfectly suited for the landscape duo.

The form and color of the monogram pull inspiration from chop signatures of East Asia and Zen gardens, which serve as a source of inspiration for the firm’s work.

The elements of the brand follow a simple three-column layout. This rule of thirds principle is inspired by the technique commonly used in landscape photography.

Collateral materials were printed using letterpress to elicit the tactile and hand-crafted nature of Moody Graham’s landscape services.

I’m a Graphic Designer based in New York City. My work has a focus on brand identity—working with brands to create effective design systems through strategy and research. I also have a range of experience in advertising, web, print, and environments.

Currently, I’m working as a Senior Designer at Prophet. Before New York, I lived and worked in Baltimore, where I received a BFA in Design at the Maryland Institute College of Art.

I’m always open to new projects and opportunities. Feel free to email me by clicking here. Thanks for checking out my site!

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Senior Designer 2021–Present

Ashton Design
Senior Designer 2020–2021
Designer 2016–2017
Design Intern 2015–2016

Senior Designer 2018–2020
Designer 2017–2018
Design Intern 2015

Maryland Institute College of Art
BFA in Graphic Design
2016, Cum Laude

Brand Identity
Art Direction
Web / Digital Design
Print & Publications


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