Tito’s BBQ Station

Brand Identity 

Branding for a BBQ joint located in Harlem, New York City, delivering Texas style BBQ with soul.

Overview

Located in Harlem, New York—surrounded by some of the neighborhood’s best-known soul food restaurants—Tito's BBQ Station offers authentic Texas-style smoked BBQ. The identity embodies the spirit of the cuisine and atmosphere of the restaurant, emphasizing the blend of Texas and NYC culture.