Tito’s BBQ Station
Brand Identity
Branding for a BBQ joint located in Harlem, New York City, delivering Texas style BBQ with soul.
![](https://freight.cargo.site/t/original/i/bef39129bf80414defcd2e63322416a6f3068de9d7ecdb4917ac5ef852b514de/Tito-s_Thumbnaik.png)
Overview
Located in Harlem, New York—surrounded by some of the neighborhood’s best-known soul food restaurants—Tito's BBQ Station offers authentic Texas-style smoked BBQ. The identity embodies the spirit of the cuisine and atmosphere of the restaurant, emphasizing the blend of Texas and NYC culture.
![](https://freight.cargo.site/t/original/i/5684bdd7259ddb66cf80bcc96718b4c12b044d89ad3307f37e42328ebe177413/Titos_Portfolio-03.png)
![](https://freight.cargo.site/t/original/i/a2c64b16756c0ebdf042ca9c55c4126a48d880dcb7e4332118c837f1b98e2223/Titos_Portfolio-02.png)
![](https://freight.cargo.site/t/original/i/e85372b5945785d44b9ce7dfdff688cfb479de1390d4549b21e02199d42c05c9/Titos_Portfolio-04.png)
![](https://freight.cargo.site/t/original/i/4b3d61831649b126f94506530e1b5818a78645bf62afd038f6a385efc4141632/Titos_Portfolio-05.png)
![](https://freight.cargo.site/t/original/i/28e9d54bf7640b31546404b1c30cbc7c91479beb787816739938aeecaa20daaa/Titos_Portfolio-11.png)
![](https://freight.cargo.site/t/original/i/5672d5d686d7c50327722695abd1bf3e6e0df5133f10a8a414728b539b9a9948/Titos_Portfolio-19.png)
![](https://freight.cargo.site/t/original/i/a46dcae5b8d63b0201709161230e6b0c91b3c5e4851335a82cad6bb491e99ba6/Titos_Portfolio-13.png)
![](https://freight.cargo.site/t/original/i/25d1269ffffc3e375b3ad454363eff9c4d2813268c970717c8e739d80115ac3e/Titos_Portfolio-12.png)
![](https://freight.cargo.site/t/original/i/68944d3031e7e0ca7acc6d1dac2b2f7f69599dab25070ed54b85fe08c90f7fb5/Titos_Portfolio-21.png)
![](https://freight.cargo.site/t/original/i/14b7504da724103053a5ee34f500d440d841aba33fffb3431aff96a0900d9eea/Titos_Portfolio-16.png)
![](https://freight.cargo.site/t/original/i/66b5f7976a49ecf27171b8135591fe6262a20dcce6373e19b856ef2116316912/Titos_Portfolio-20.png)
![](https://freight.cargo.site/t/original/i/a48ae98dc480a8ad718e21a61c2c91deb2d35d79a79e9e6b6022a759430e4d87/Titos_Portfolio-18.png)
More Work
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© Michael Ponton 2023—New York
© Michael Ponton 2023—New York