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<channel>
	<title>Michael Ponton</title>
	<link>https://michaelponton.com</link>
	<description>Michael Ponton</description>
	<pubDate>Thu, 21 Dec 2023 04:03:18 +0000</pubDate>
	<generator>https://michaelponton.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Intro</title>
				
		<link>https://michaelponton.com/Intro</link>

		<pubDate>Wed, 18 Oct 2023 13:55:04 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Intro</guid>

		<description>
	Michael Ponton is a Graphic Designer based in New York City. Designing thoughtful brands for innovative businesses.






</description>
		
	</item>
		
		
	<item>
		<title>Projects Intro</title>
				
		<link>https://michaelponton.com/Projects-Intro</link>

		<pubDate>Tue, 12 Dec 2023 18:07:03 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Projects-Intro</guid>

		<description>Projects</description>
		
	</item>
		
		
	<item>
		<title>Mineral</title>
				
		<link>https://michaelponton.com/Mineral-1</link>

		<pubDate>Tue, 17 Oct 2023 16:21:47 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Mineral-1</guid>

		<description>
	MineralBrand Identity


	Mineral is an AgTech start-up developing AI and machine learning tools to make farming more efficient and effective.


    


	Overview
	Founded in 2017 as part of Google X’s “moonshot” incubator, Mineral is an AgTech start-up using breakthroughs in artificial intelligence, sensors, and robotics to understand the plant world and find ways to grow more food in a way that is also good for the planet.




    


    

 


	&#60;img width="3786" height="3786" width_o="3786" height_o="3786" data-src="https://freight.cargo.site/t/original/i/462681dd9684abaffad85834e508ae419bdcebe3dc42395224635137639842e0/driscolls_field.png" data-mid="199104624" border="0"  src="https://freight.cargo.site/w/1000/i/462681dd9684abaffad85834e508ae419bdcebe3dc42395224635137639842e0/driscolls_field.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6af22068499e2a3bc44306bbad9ce13e600cab37c6e5a150c2ec9a20d5476b96/mineral-brand-purpose.gif" data-mid="199422549" border="0"  src="https://freight.cargo.site/w/1000/i/6af22068499e2a3bc44306bbad9ce13e600cab37c6e5a150c2ec9a20d5476b96/mineral-brand-purpose.gif" /&#62;


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&#60;img width="3883" height="2184" width_o="3883" height_o="2184" data-src="https://freight.cargo.site/t/original/i/35d5d08ea5579fdc2edd085125ab5b257ec68fa1b3bd915e9472a61961c84d7d/mineral-iphone.png" data-mid="199329398" border="0"  src="https://freight.cargo.site/w/1000/i/35d5d08ea5579fdc2edd085125ab5b257ec68fa1b3bd915e9472a61961c84d7d/mineral-iphone.png" /&#62;

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b28974585a5e7f13c9dca5c48d6957f1d34bd2727a2cfdea77e0d4d21ef94adc/logo-Debossed.png" data-mid="199239681" border="0"  src="https://freight.cargo.site/w/1000/i/b28974585a5e7f13c9dca5c48d6957f1d34bd2727a2cfdea77e0d4d21ef94adc/logo-Debossed.png" /&#62;
	&#60;img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b6f1fb6f9f578a4e17af88b85e12c615eaa5dce0d192e0cd44d8124ab5980056/Logo-schematic.png" data-mid="199236922" border="0"  src="https://freight.cargo.site/w/1000/i/b6f1fb6f9f578a4e17af88b85e12c615eaa5dce0d192e0cd44d8124ab5980056/Logo-schematic.png" /&#62;


	Solution
	We created a design system that draws inspiration from nature itself—embracing its complexity. Blended with the innovation of machine learning and artificial intelligence, the result is an identity that feels both functional and imaginative. Perfect for paving the future of agricultural farming.


&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/74c3c1445384c000e76b71f0c45d5fd66c546a0d47e10958b086ad558f3ae0d1/mineral-system.png" data-mid="199144371" border="0"  src="https://freight.cargo.site/w/1000/i/74c3c1445384c000e76b71f0c45d5fd66c546a0d47e10958b086ad558f3ae0d1/mineral-system.png" /&#62;



	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65348da5ea471c62c8305da4267e550a86b299e1a83d55c7866c101370da35b1/mineral-color.gif" data-mid="199425225" border="0"  src="https://freight.cargo.site/w/1000/i/65348da5ea471c62c8305da4267e550a86b299e1a83d55c7866c101370da35b1/mineral-color.gif" /&#62;

	&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e17a953d293a0e114db0f7e542528749600936f78c6f5db858f60a6d70b31bbe/mineral_app.png" data-mid="199114148" border="0"  src="https://freight.cargo.site/w/1000/i/e17a953d293a0e114db0f7e542528749600936f78c6f5db858f60a6d70b31bbe/mineral_app.png" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0702ad1910db905c55f105f8b7c659e4ac97c3c59bcea6dbd49aec0f0a34c5e0/mineral_icons.gif" data-mid="199139857" border="0"  src="https://freight.cargo.site/w/1000/i/0702ad1910db905c55f105f8b7c659e4ac97c3c59bcea6dbd49aec0f0a34c5e0/mineral_icons.gif" /&#62;

	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5d47cda08b57983ea87a248e38c3007e154192b342f90092cfb065afc2d7655/icon-ticker.gif" data-mid="199211148" border="0"  src="https://freight.cargo.site/w/1000/i/b5d47cda08b57983ea87a248e38c3007e154192b342f90092cfb065afc2d7655/icon-ticker.gif" /&#62;


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1932ecbb7155a4979d5606f194e742a616fc10515e67235a1b24e0e54e77bc48/mineral-micro-02.png" data-mid="199436971" border="0"  src="https://freight.cargo.site/w/1000/i/1932ecbb7155a4979d5606f194e742a616fc10515e67235a1b24e0e54e77bc48/mineral-micro-02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4af7add13b6767660c1ce5d8c470a478c2cd62b2c0baa9c88dba645c7f5d78ac/mineral-micro-01.png" data-mid="199436972" border="0"  src="https://freight.cargo.site/w/1000/i/4af7add13b6767660c1ce5d8c470a478c2cd62b2c0baa9c88dba645c7f5d78ac/mineral-micro-01.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b05a24ead1fae4af4124e6b4b8075784c68a5b226dffc9a543cf79251d087bfc/mineral-micro-03.png" data-mid="199436970" border="0"  src="https://freight.cargo.site/w/1000/i/b05a24ead1fae4af4124e6b4b8075784c68a5b226dffc9a543cf79251d087bfc/mineral-micro-03.png" /&#62;

	

	

	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6ef78a0d0c8643859358bcc3c24f4afb4d4a7d78201800a8b57063dab419e55/mineral-messo-01.png" data-mid="199438661" border="0"  src="https://freight.cargo.site/w/1000/i/b6ef78a0d0c8643859358bcc3c24f4afb4d4a7d78201800a8b57063dab419e55/mineral-messo-01.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eef137d1f721df3383565b5d42a2207f0092e32d6ff3f1c837061c0a9c4825ef/mineral-messo-05.png" data-mid="199459792" border="0"  src="https://freight.cargo.site/w/1000/i/eef137d1f721df3383565b5d42a2207f0092e32d6ff3f1c837061c0a9c4825ef/mineral-messo-05.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3df4c6b611e9a974c5416f2d2c3bf276036a774134a7dbde217bbc7749c3fb49/mineral-messo-06.png" data-mid="199459794" border="0"  src="https://freight.cargo.site/w/1000/i/3df4c6b611e9a974c5416f2d2c3bf276036a774134a7dbde217bbc7749c3fb49/mineral-messo-06.png" /&#62;



	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f6a2ca04bdb29769b14f6661f95dbef36c09d5638ca0704570b39d37ce61fb5/mineral-macro-02.png" data-mid="199437191" border="0"  src="https://freight.cargo.site/w/1000/i/4f6a2ca04bdb29769b14f6661f95dbef36c09d5638ca0704570b39d37ce61fb5/mineral-macro-02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2047fc7d8dcfd456d89ed349763d4328b2fa08eadb225946862ea12c485350e3/mineral-macro-04.png" data-mid="199438637" border="0"  src="https://freight.cargo.site/w/1000/i/2047fc7d8dcfd456d89ed349763d4328b2fa08eadb225946862ea12c485350e3/mineral-macro-04.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a40c29ffa591285baa9c4b54b123ab505a6695b6da1a50343cb3f46c9c0cb986/mineral-macro-05.png" data-mid="199438636" border="0"  src="https://freight.cargo.site/w/1000/i/a40c29ffa591285baa9c4b54b123ab505a6695b6da1a50343cb3f46c9c0cb986/mineral-macro-05.png" /&#62;

	

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6f396d27dba8a805d7b32366fa783ae128fd1473b7745fe3f6d7a5c5ca5bc646/mineral-guidelines.png" data-mid="199459240" border="0"  src="https://freight.cargo.site/w/1000/i/6f396d27dba8a805d7b32366fa783ae128fd1473b7745fe3f6d7a5c5ca5bc646/mineral-guidelines.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b23883e0f49bbff34d608f4c1c12893d564f11214764eb7fd4f586cabbbd9eb3/Wheatpaste-Farm.png" data-mid="199233064" border="0"  src="https://freight.cargo.site/w/1000/i/b23883e0f49bbff34d608f4c1c12893d564f11214764eb7fd4f586cabbbd9eb3/Wheatpaste-Farm.png" /&#62;



    



        
    




	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/335e6773751e8a96af8368e7cb5a5dceab93192c6895609f45d30811a5b8038a/mineral-messo-03.png" data-mid="199440126" border="0"  src="https://freight.cargo.site/w/1000/i/335e6773751e8a96af8368e7cb5a5dceab93192c6895609f45d30811a5b8038a/mineral-messo-03.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bdf91a86f936eeef6090f38abafe3dcac7aef2f1a8ccb28659a6ff5b652027f/mineral-messo-02.png" data-mid="199439935" border="0"  src="https://freight.cargo.site/w/1000/i/8bdf91a86f936eeef6090f38abafe3dcac7aef2f1a8ccb28659a6ff5b652027f/mineral-messo-02.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab0c4c59958f4a692b6c8778ece935578fa6b5b1f9c6be64c2c1a72458d65216/mineral-messo-04.png" data-mid="199440385" border="0"  src="https://freight.cargo.site/w/1000/i/ab0c4c59958f4a692b6c8778ece935578fa6b5b1f9c6be64c2c1a72458d65216/mineral-messo-04.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/303a7757eb418188968d3da080c8e89754a3ca8893f00b436a3124e809719ca9/mineral-laptop.png" data-mid="199332105" border="0"  src="https://freight.cargo.site/w/1000/i/303a7757eb418188968d3da080c8e89754a3ca8893f00b436a3124e809719ca9/mineral-laptop.png" /&#62;
	&#60;img width="4244" height="4245" width_o="4244" height_o="4245" data-src="https://freight.cargo.site/t/original/i/0a05e730b4587ff964924cdb9c751820da74d1f3ef02978866e11828b1bfd221/mineral-news.png" data-mid="199439074" border="0"  src="https://freight.cargo.site/w/1000/i/0a05e730b4587ff964924cdb9c751820da74d1f3ef02978866e11828b1bfd221/mineral-news.png" /&#62;
	&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/19e07599eb3a16db7a05f5d9c87e70cd31794cea113b35371278f757f95483b2/mineral-id.png" data-mid="199360156" border="0"  src="https://freight.cargo.site/w/1000/i/19e07599eb3a16db7a05f5d9c87e70cd31794cea113b35371278f757f95483b2/mineral-id.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59acacdecd3f671fdc17abb133a74dda452042b2cf8b88298b00ce391c81f1f6/mineral-binder.png" data-mid="199441530" border="0"  src="https://freight.cargo.site/w/1000/i/59acacdecd3f671fdc17abb133a74dda452042b2cf8b88298b00ce391c81f1f6/mineral-binder.png" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7204197890c3488c51abb51efd9c93f0763a225f9034594d749947bdb7ee0fb6/20230919-Hester-Mineral-HQ_308.png" data-mid="199360705" border="0"  src="https://freight.cargo.site/w/1000/i/7204197890c3488c51abb51efd9c93f0763a225f9034594d749947bdb7ee0fb6/20230919-Hester-Mineral-HQ_308.png" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02111abd77362b07faa1ceccfd1a5cfcab1cbef1147ff7c612f499ca36488b11/mineral-shirt.png" data-mid="199360487" border="0"  src="https://freight.cargo.site/w/1000/i/02111abd77362b07faa1ceccfd1a5cfcab1cbef1147ff7c612f499ca36488b11/mineral-shirt.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e6f65bf42d226a0b07a1097fdd85d3f6fb06dc6a58dea64103740f52b65f210/field-hat.png" data-mid="199295514" border="0"  src="https://freight.cargo.site/w/1000/i/0e6f65bf42d226a0b07a1097fdd85d3f6fb06dc6a58dea64103740f52b65f210/field-hat.png" /&#62;
	Completed at Prophet
Design Team&#38;nbsp;
Michael PontonJonny MocekAndres Nicholls 


More Work&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Anheuser-Busch</title>
				
		<link>https://michaelponton.com/Anheuser-Busch</link>

		<pubDate>Tue, 17 Oct 2023 16:42:05 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Anheuser-Busch</guid>

		<description>
	 Anheuser-BuschBrand Identity&#38;nbsp;

	Refreshing the identity of America’s largest brewer to help forge their future while honoring their heritage.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6c18980cbec95ab6e155cddb63e3df6a6de967f50e2d405c553f5b468f9f0b7/AB-ApplicationLoop.gif" data-mid="194344072" border="0"  src="https://freight.cargo.site/w/1000/i/d6c18980cbec95ab6e155cddb63e3df6a6de967f50e2d405c553f5b468f9f0b7/AB-ApplicationLoop.gif" /&#62;



	Overview
	As America’s largest and well-known brewer, Anheuser-Busch sought to evolve its visual identity to better align with its new values and aspirations as a company. The refresh sought to preserve and celebrate its rich heritage by restoring and optimizing the company's renowned brand components such as its wordmark and iconic 'A&#38;amp;Eagle' symbol.&#38;nbsp;



	&#60;img width="4000" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/b3979fa89fc1617e140ffce5250a1cfdb538db46fca3db47e8c386bc5f9b0b8e/01-Research.png" style="width: 630.894625px; height: 355.03595px;"&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfe1edfde4f22096589d6a3b3cf2b63d84d69cbec80926e00b7013aab87b52ba/AB-logo-history.gif" data-mid="199471233" border="0"  src="https://freight.cargo.site/w/1000/i/bfe1edfde4f22096589d6a3b3cf2b63d84d69cbec80926e00b7013aab87b52ba/AB-logo-history.gif" /&#62;



    




	Solution
The iconic “A&#38;amp;Eagle” symbol was redrawn to showcase the craft and character that was once embodied in past iterations. &#38;nbsp;In addition, modern enhancements were made to optimize the symbol for the modern landscape— allowing it to be scalable from large and small, physical and digital applications.


	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae4d1e3df22bfa8b6f36b7f501aea5898848492b829e3b211e1297184dabc599/AB-before.png" data-mid="199504007" border="0"  src="https://freight.cargo.site/w/1000/i/ae4d1e3df22bfa8b6f36b7f501aea5898848492b829e3b211e1297184dabc599/AB-before.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85f7f87308c8412f4701889a4109f1ea1619e6cfed2892e2251fac1ca3a73276/AB-after-01.png" data-mid="199504006" border="0"  src="https://freight.cargo.site/w/1000/i/85f7f87308c8412f4701889a4109f1ea1619e6cfed2892e2251fac1ca3a73276/AB-after-01.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/252ba83f3ccd680a80bc439b4874bb1987720aaeaa1af549b1effcb36fea3eec/AB-after-02.png" data-mid="199504004" border="0"  src="https://freight.cargo.site/w/1000/i/252ba83f3ccd680a80bc439b4874bb1987720aaeaa1af549b1effcb36fea3eec/AB-after-02.png" /&#62;


&#60;img width="4001" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/9c16a85e1c040c62721dfff91e7b5786a6d7c7ec3a768cd63998817089fcf6ef/03-A-Eagle.png" style="width: 1288.28125px; height: 724.799074px;"&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f247bd19aa916c405f1d0af5c100a7f28a67d4d7441ca0665b48787ddca128db/AB-logo-swipe.gif" data-mid="199472757" border="0"  src="https://freight.cargo.site/w/1000/i/f247bd19aa916c405f1d0af5c100a7f28a67d4d7441ca0665b48787ddca128db/AB-logo-swipe.gif" /&#62;
	&#60;img width="1399" height="1399" width_o="1399" height_o="1399" data-src="https://freight.cargo.site/t/original/i/bf18d8f15509f5d26d4f42b6b84b40245e6a22246239362dce1954e8fc4dfff3/AB-insta.png" data-mid="199472248" border="0"  src="https://freight.cargo.site/w/1000/i/bf18d8f15509f5d26d4f42b6b84b40245e6a22246239362dce1954e8fc4dfff3/AB-insta.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62a9bf9ff98940be03e184c7a611a2ae98cd9ae65b52434e4cb2a821224f15a9/AB-Script.gif" data-mid="199473206" border="0"  src="https://freight.cargo.site/w/1000/i/62a9bf9ff98940be03e184c7a611a2ae98cd9ae65b52434e4cb2a821224f15a9/AB-Script.gif" /&#62;
&#60;img width="4001" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/819fced9628f7f459d9b01a2aa6a2839591f375c577f01c768bf67c0088bb515/08-Lockup.png" style="width: 1288.28125px; height: 724.799074px;"&#62;

&#60;img width="4000" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/d5fd191ef90ba03ad53eaf0527b86b9716b7bb07b7f700caae111947e1e36714/12-Hero.png" style="width: 1288.28125px; height: 724.980273px;"&#62;
&#60;img width="4000" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/515cff16db905722925bdec8c0ac0a7ba8d2aa917c5d9f5bedc7436d2917a9b7/17-Coasters.png" style="width: 1288.28125px; height: 724.980273px;"&#62;

	&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/c2378cd2c805d7f5e5c9df9a51502bae01d014f6b5342f1be39d5a0ba1ace6cc/AB-truck.png" data-mid="199471833" border="0"  src="https://freight.cargo.site/w/1000/i/c2378cd2c805d7f5e5c9df9a51502bae01d014f6b5342f1be39d5a0ba1ace6cc/AB-truck.png" /&#62;
	&#60;img width="3500" height="1970" width_o="3500" height_o="1970" data-src="https://freight.cargo.site/t/original/i/05cee96089abae919d811237bdcbe9bf256ac50dc7aa4f5112bf1d8a4fa4c797/AB-windmill.png" data-mid="199474649" border="0"  src="https://freight.cargo.site/w/1000/i/05cee96089abae919d811237bdcbe9bf256ac50dc7aa4f5112bf1d8a4fa4c797/AB-windmill.png" /&#62;


&#60;img width="4001" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/0610368be9c7a2b46b292d75faf58e6e28a87c3869fc888518f6a547bbe237ff/18-WildPosters.png" style="width: 1288.28125px; height: 724.799074px;"&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b933ac9ba6019d769963d4d003f47d4c6853a709973566c38d31e4de7451fe8/AB-brewery.png" data-mid="199474690" border="0"  src="https://freight.cargo.site/w/1000/i/9b933ac9ba6019d769963d4d003f47d4c6853a709973566c38d31e4de7451fe8/AB-brewery.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b586d7a77e747c565d784c5d488a360bb70dda7e85ad1d3a1033ee45bf517296/AB-lobby.png" data-mid="199474684" border="0"  src="https://freight.cargo.site/w/1000/i/b586d7a77e747c565d784c5d488a360bb70dda7e85ad1d3a1033ee45bf517296/AB-lobby.png" /&#62;

	&#60;img width="4000" height="2251" src="https://freight.cargo.site/w/3500/q/75/i/6f7e3ef0bad10ef6d803d3227db091832302c5acd6469628c990c9f4369bfa29/19-Glass.png" style="width: 1288.28525px; height: 724.982524px;"&#62;



Completed at Prophet

DesignMichael PontonMike Preston
Craig Stout
Peter DixonIllustrationPeter Horridge
MotionCraig Oelrich
StretegyMichael MillerProject ManagementAshley Strang
Josh Carlton

More Work
</description>
		
	</item>
		
		
	<item>
		<title>HPS Investment Partners</title>
				
		<link>https://michaelponton.com/HPS-Investment-Partners</link>

		<pubDate>Tue, 17 Oct 2023 16:43:12 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/HPS-Investment-Partners</guid>

		<description>
	HPS Investment PartnersBrand Identity

	Launching a new visual identity for one of New York’s most prestigious firms in private credit.







    





	More information on this project will be available soon.Completed at Prophet
More Work 



</description>
		
	</item>
		
		
	<item>
		<title>Armstrong Flooring</title>
				
		<link>https://michaelponton.com/Armstrong-Flooring</link>

		<pubDate>Tue, 17 Oct 2023 16:42:45 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Armstrong-Flooring</guid>

		<description>
	Armstrong FlooringBrand Identity

	Armstrong Flooring is a leading commercial flooring manufacture with over a century of business.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b15711b5759b01dabe0d6ee656e0209af5fb2fbd051add45e4637218be827938/Monogram_Animation.gif" data-mid="194149154" border="0"  src="https://freight.cargo.site/w/1000/i/b15711b5759b01dabe0d6ee656e0209af5fb2fbd051add45e4637218be827938/Monogram_Animation.gif" /&#62;


	Overview
	For over 150 Years, Armstrong Flooring has been a leader in floor manufacturing and design. As part of their evolution and separation from their parent company, Armstrong Flooring sought a new identity that holds true to their legacy while embracing their future.&#60;img width="1920" height="1080" src="https://freight.cargo.site/w/1920/q/75/i/03189aa2ff57841044fe50c6b338aa4ed834760f7799efa8a9ca1fc1d5081ef0/Armstrong_Portfolio-01.png" style="width: 630.952225px; height: 354.910627px;"&#62;





&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/37b2cacaa3e4a5b808358cbe8a4c6921102d5f020b5448443b25a5fa7fb32be9/armstrong-logo.png" data-mid="199509296" border="0"  src="https://freight.cargo.site/w/1000/i/37b2cacaa3e4a5b808358cbe8a4c6921102d5f020b5448443b25a5fa7fb32be9/armstrong-logo.png" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e33f9eebc55518fb37eeeb5afc39d96675bae0ae81712d6630eb85dfa34392e/armstrong-color.gif" data-mid="199510998" border="0"  src="https://freight.cargo.site/w/1000/i/6e33f9eebc55518fb37eeeb5afc39d96675bae0ae81712d6630eb85dfa34392e/armstrong-color.gif" /&#62;
	&#60;img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9123c912c0a356147a6868eb70e891cd8e03aa97de063bd50911baf10fb3fd70/armstrong-type.png" data-mid="199512915" border="0"  src="https://freight.cargo.site/w/1000/i/9123c912c0a356147a6868eb70e891cd8e03aa97de063bd50911baf10fb3fd70/armstrong-type.png" /&#62;

	


    






	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/637de67fe446ee2a6687a82d3dabca41b341a4b71d09b36cc120e13d3c43819b/armstrong-images-01.png" data-mid="199521780" border="0"  src="https://freight.cargo.site/w/1000/i/637de67fe446ee2a6687a82d3dabca41b341a4b71d09b36cc120e13d3c43819b/armstrong-images-01.png" /&#62;

	&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f7c3cbde1b70dbaa6ec9d428a5c638e7aa879655822cd2370041ca4ac4011308/armstrong-pattern.png" data-mid="199515628" border="0"  src="https://freight.cargo.site/w/1000/i/f7c3cbde1b70dbaa6ec9d428a5c638e7aa879655822cd2370041ca4ac4011308/armstrong-pattern.png" /&#62;
	&#60;img width="1920" height="1080" src="https://freight.cargo.site/w/1920/q/94/i/6d0b84202c0210a9d30cb26fa851ad51d0002dfbed32b554e9be850b85c24fe2/Armstrong_Portfolio-09.png" style="width: 630.952225px; height: 354.910627px;"&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8f967037dacabee0b2646776498df5a700205d808411014c6848597b8bdff0af/armstrong-guidelines.png" data-mid="199516330" border="0"  src="https://freight.cargo.site/w/1000/i/8f967037dacabee0b2646776498df5a700205d808411014c6848597b8bdff0af/armstrong-guidelines.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9439b07e33c2af822326fbc164ac53d6c1410e7225efff490a50c4442f7dd712/armstrong-label.png" data-mid="199522968" border="0"  src="https://freight.cargo.site/w/1000/i/9439b07e33c2af822326fbc164ac53d6c1410e7225efff490a50c4442f7dd712/armstrong-label.png" /&#62;
	&#60;img width="1399" height="1399" width_o="1399" height_o="1399" data-src="https://freight.cargo.site/t/original/i/bf7f1cfbca47cf41d3bdc365ca3c82ad716caeaa31999562072cbf0b65abab35/armstrong-insta.png" data-mid="199516966" border="0"  src="https://freight.cargo.site/w/1000/i/bf7f1cfbca47cf41d3bdc365ca3c82ad716caeaa31999562072cbf0b65abab35/armstrong-insta.png" /&#62;



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fae138a95d20bcbf68cae60efa7f9c4c9fcf77762fab2f737e45e2ef7976368b/armstrong-poster.png" data-mid="199519769" border="0"  src="https://freight.cargo.site/w/1000/i/fae138a95d20bcbf68cae60efa7f9c4c9fcf77762fab2f737e45e2ef7976368b/armstrong-poster.png" /&#62;

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e3919c8282dc4a3cfa30fea928899ede8a2909fa87a23faed8e0ba507ad6ad47/armstrong-packaging.png" data-mid="199512697" border="0"  src="https://freight.cargo.site/w/1000/i/e3919c8282dc4a3cfa30fea928899ede8a2909fa87a23faed8e0ba507ad6ad47/armstrong-packaging.png" /&#62;

	&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/397ec979b49b55f9dce3766e010d2ad17f8bfdd050099c1788cd8d70ad4c3daa/armstrong-shirt.png" data-mid="199508630" border="0"  src="https://freight.cargo.site/w/1000/i/397ec979b49b55f9dce3766e010d2ad17f8bfdd050099c1788cd8d70ad4c3daa/armstrong-shirt.png" /&#62;
	&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1023ee244705c90951a5236a26b63c5448d32f0d82f8fe02ed11cf06c588b720/armstrong-sign.png" data-mid="199522872" border="0"  src="https://freight.cargo.site/w/1000/i/1023ee244705c90951a5236a26b63c5448d32f0d82f8fe02ed11cf06c588b720/armstrong-sign.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/086abef7e7992a4a742d944a4a784ede9798a99469f6155d2fc25cb5fc5c1898/armstrong-book.png" data-mid="199521364" border="0"  src="https://freight.cargo.site/w/1000/i/086abef7e7992a4a742d944a4a784ede9798a99469f6155d2fc25cb5fc5c1898/armstrong-book.png" /&#62;


More Work</description>
		
	</item>
		
		
	<item>
		<title>ABInBev</title>
				
		<link>https://michaelponton.com/ABInBev</link>

		<pubDate>Tue, 17 Oct 2023 16:42:34 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/ABInBev</guid>

		<description>ABInBev
Brand Identity


	Rebranding the World’s largest brewer to align to their new purpose — Dream big, to create a future with more cheers.
	&#60;img width="4000" height="1771" width_o="4000" height_o="1771" data-src="https://freight.cargo.site/t/original/i/18a5304f215cf0c34f2e1a2f754436c33e2956e4b0b513a714bcdc6bc8535f79/abi-logo.png" data-mid="199706160" border="0"  src="https://freight.cargo.site/w/1000/i/18a5304f215cf0c34f2e1a2f754436c33e2956e4b0b513a714bcdc6bc8535f79/abi-logo.png" /&#62;


	
    

    




    



	
	


More information on this project will be available soon.
Completed at Prophet


More Work</description>
		
	</item>
		
		
	<item>
		<title>Tito's BBQ Station</title>
				
		<link>https://michaelponton.com/Tito-s-BBQ-Station</link>

		<pubDate>Thu, 21 Dec 2023 04:03:18 +0000</pubDate>

		<dc:creator>Michael Ponton</dc:creator>

		<guid isPermaLink="true">https://michaelponton.com/Tito-s-BBQ-Station</guid>

		<description>
	 Tito’s BBQ StationBrand Identity&#38;nbsp;

	Branding for a BBQ joint located in Harlem, New York City, delivering Texas style BBQ with soul.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bef39129bf80414defcd2e63322416a6f3068de9d7ecdb4917ac5ef852b514de/Tito-s_Thumbnaik.png" data-mid="199889345" border="0"  src="https://freight.cargo.site/w/1000/i/bef39129bf80414defcd2e63322416a6f3068de9d7ecdb4917ac5ef852b514de/Tito-s_Thumbnaik.png" /&#62;



	Overview
	Located in Harlem, New York—surrounded by some of the neighborhood’s best-known soul food restaurants—Tito's BBQ Station offers authentic Texas-style smoked BBQ. The identity embodies the spirit of the cuisine and atmosphere of the restaurant, emphasizing the blend of Texas and NYC culture.

&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5684bdd7259ddb66cf80bcc96718b4c12b044d89ad3307f37e42328ebe177413/Titos_Portfolio-03.png" data-mid="199889347" border="0"  src="https://freight.cargo.site/w/1000/i/5684bdd7259ddb66cf80bcc96718b4c12b044d89ad3307f37e42328ebe177413/Titos_Portfolio-03.png" /&#62;
	
	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a2c64b16756c0ebdf042ca9c55c4126a48d880dcb7e4332118c837f1b98e2223/Titos_Portfolio-02.png" data-mid="199889346" border="0"  src="https://freight.cargo.site/w/1000/i/a2c64b16756c0ebdf042ca9c55c4126a48d880dcb7e4332118c837f1b98e2223/Titos_Portfolio-02.png" /&#62;


	&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e85372b5945785d44b9ce7dfdff688cfb479de1390d4549b21e02199d42c05c9/Titos_Portfolio-04.png" data-mid="199889348" border="0"  src="https://freight.cargo.site/w/1000/i/e85372b5945785d44b9ce7dfdff688cfb479de1390d4549b21e02199d42c05c9/Titos_Portfolio-04.png" /&#62;
	&#60;img width="1080" height="1081" width_o="1080" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4b3d61831649b126f94506530e1b5818a78645bf62afd038f6a385efc4141632/Titos_Portfolio-05.png" data-mid="199889349" border="0"  src="https://freight.cargo.site/w/1000/i/4b3d61831649b126f94506530e1b5818a78645bf62afd038f6a385efc4141632/Titos_Portfolio-05.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/28e9d54bf7640b31546404b1c30cbc7c91479beb787816739938aeecaa20daaa/Titos_Portfolio-11.png" data-mid="199889350" border="0"  src="https://freight.cargo.site/w/1000/i/28e9d54bf7640b31546404b1c30cbc7c91479beb787816739938aeecaa20daaa/Titos_Portfolio-11.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5672d5d686d7c50327722695abd1bf3e6e0df5133f10a8a414728b539b9a9948/Titos_Portfolio-19.png" data-mid="199889355" border="0"  src="https://freight.cargo.site/w/1000/i/5672d5d686d7c50327722695abd1bf3e6e0df5133f10a8a414728b539b9a9948/Titos_Portfolio-19.png" /&#62;
	&#60;img width="1082" height="1081" width_o="1082" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a46dcae5b8d63b0201709161230e6b0c91b3c5e4851335a82cad6bb491e99ba6/Titos_Portfolio-13.png" data-mid="199889352" border="0"  src="https://freight.cargo.site/w/1000/i/a46dcae5b8d63b0201709161230e6b0c91b3c5e4851335a82cad6bb491e99ba6/Titos_Portfolio-13.png" /&#62;
	&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/25d1269ffffc3e375b3ad454363eff9c4d2813268c970717c8e739d80115ac3e/Titos_Portfolio-12.png" data-mid="199889351" border="0"  src="https://freight.cargo.site/w/1000/i/25d1269ffffc3e375b3ad454363eff9c4d2813268c970717c8e739d80115ac3e/Titos_Portfolio-12.png" /&#62;


	&#60;img width="1082" height="1081" width_o="1082" height_o="1081" data-src="https://freight.cargo.site/t/original/i/68944d3031e7e0ca7acc6d1dac2b2f7f69599dab25070ed54b85fe08c90f7fb5/Titos_Portfolio-21.png" data-mid="199889357" border="0"  src="https://freight.cargo.site/w/1000/i/68944d3031e7e0ca7acc6d1dac2b2f7f69599dab25070ed54b85fe08c90f7fb5/Titos_Portfolio-21.png" /&#62;
	&#60;img width="1082" height="1081" width_o="1082" height_o="1081" data-src="https://freight.cargo.site/t/original/i/14b7504da724103053a5ee34f500d440d841aba33fffb3431aff96a0900d9eea/Titos_Portfolio-16.png" data-mid="199889353" border="0"  src="https://freight.cargo.site/w/1000/i/14b7504da724103053a5ee34f500d440d841aba33fffb3431aff96a0900d9eea/Titos_Portfolio-16.png" /&#62;
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